Over the years, our objectives have expanded to provide members with the tools, education and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS^®; to preserve and promote real property rights; and to serve as a constructive force in the improvement of the quality of life within the community.

In 1997, the Pasadena-Foothills Association of REALTORS^® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Canada Flintridge, La Crescenta and Sunland-Tujunga).  The formation of PFAR provides REALTORS^® and the public with an even stronger voice in the protection and promotion of private property rights while fostering the ultimate American dream of home ownership.

The Association has built an industry-wide reputation of being one of the strongest real estate boards in the nation.  We have produced four Presidents of the California Association of REALTORS^® (CAR) and an Executive Officer of CAR and the National Association of REALTORS^®.

With sweeping changes in technology, more and more businesses are changing the way they operate.  The real estate industry is just beginning to take advantage of technology, creating greater opportunities as more consumers turn to the online marketplace.  To better serve our members, the Pasadena-Foothills Association of REALTORS^® is undertaking a major project to implement technology into our organization. The result will be even greater efficiency and more services to our members.